Sber-chan
We created an official anime mascot specifically for Sberbank!
This is Sber-chan — an energetic and cheerful virtual assistant.
This is Sber-chan — an energetic and cheerful virtual assistant.
Client
Sberbank
Illustrations
Meet Sber-chan, an energetic and vibrant virtual assistant. We created this anime mascot specifically for Sberbank (a company providing banking and financial services).
Card Design
Sber-chan first appeared on a series of plastic payment cards, and then we developed a series of wallpapers and a sticker pack. They are available in the official Sberbank app on iOS and Android.
Workflow
Her image was created based on the company's new brand book. The Sberbank logo is subtly integrated into elements of her clothing and hairstyle.
Sticker Pack
To use the stickers, go to "Chats" in the top left corner of the screen and select the Sber-chan emoji. Then you can click the "Get" button to add the character to your collection. Alternatively, you can add the stickers to Telegram.
Add stickers to Telegram